A simple denial would have been the way to go IMO.
Its like they took the simple basic denial, and then one of Braun's affliction wearing friends said, 'Hey Brauny, that ain't good enough.' They decided add some oomph to it. The bulked it up beyond the no comment. But just a clarification and, perhaps honesty, wasn't powerful enough.
So they decided bulk the denial up as far as it would go and went Johnny Cochran on MLB. "If if ain't Braun's piss, you must dismiss"
They got it dismissed.
But the media picks it up and starts to notice the problems in Braun's stories. And now the denial is under attack.
So in a great irony, we have a performance enhanced denial getting Braun into trouble for denying being a user of performance enhancements.