Best Damned Health Care Anywhere!

Chat about non-baseball topics. No political discussions!
Post Reply
User avatar
Jocephus
99% conan clips
Posts: 59356
Joined: April 18 06, 5:14 pm

Re: Best Damned Health Care Anywhere!

Post by Jocephus »

(thread)

User avatar
Famous Mortimer
All-Star
Posts: 2625
Joined: November 14 14, 5:23 am
Location: Cherokee

Re: Best Damned Health Care Anywhere!

Post by Famous Mortimer »

It's very weird to see ads for medicine you can only get by going to see a doctor. Like, wouldn't it be cheaper to just advertise to the doctors? I just discovered that the only other country in the world that allows direct advertising of prescription meds is New Zealand, oddly enough.

AWvsCBsteeeerike3
"I could totally eat a pig butt, if smoked correctly!"
Posts: 25504
Joined: August 5 08, 11:24 am
Location: Thinking of the Children

Re: Best Damned Health Care Anywhere!

Post by AWvsCBsteeeerike3 »

Oh, they spend tons of money advertising to the doctors.

User avatar
CardsofSTL
All Hail the GDT Master
Posts: 29804
Joined: April 26 11, 6:06 am
Location: Columbus, OH

Re: Best Damned Health Care Anywhere!

Post by CardsofSTL »

Got to cover all the bases...I bet doctors love it when patients see a miracle cure in a tv commercial and come in demanding to have it prescribed to them.

AWvsCBsteeeerike3
"I could totally eat a pig butt, if smoked correctly!"
Posts: 25504
Joined: August 5 08, 11:24 am
Location: Thinking of the Children

Re: Best Damned Health Care Anywhere!

Post by AWvsCBsteeeerike3 »

The way it generally works, from my understanding, is the pharmaceutical companies come up with a drug.

Take viagra as an example.

This is a revolutionary drug. Helps people get their weiners hard. How to maximize its use.

Step 1:
Get pharmaceutical reps to host dinners, lunches, golf gatherings, stripper parties, whatever will attract the most doctors. Offer them all the booze, food, whatever they want. Give an hour long presentation or so about the pharmacology or biochemistry or whatever that stuff is called. Basically, how the drug works. Or go to the doctors office and talk to them for a bit. Basically, get the reps in front of as many prescribing doctors as possible to provide them the science behind the drug.

Step 2:
Get it on TV. Hey, can't pitch a tent but still want to go camping? Talk to your doctor about viagra. Product may cause death

Step 3:
Profit as men go see their docs and ask about viagra and the doc can "confidently" prescribe it.

Viagra is an example. And, perhaps a poor one because it actually was a good solution to a widespread and not well or easily treated problem. But, there are tons of them out there that may be less effective and benefit more from marketing than a drug like viagra would. And, an example of that would be, idk, any of the secondary oral medications for type 2 diabetes. My wife did some work as a rep for one of them for about 2 months once. And, the sales pitch is very pretty and colorful and shows some pretty marginal improvements but they really play them up.

User avatar
Joe Shlabotnik
Hall Of Famer
Posts: 18674
Joined: October 12 06, 2:21 pm
Location: Baseball Ref Bullpen
Contact:

Re: Best Damned Health Care Anywhere!

Post by Joe Shlabotnik »

An old friend of mine was a pharmaceutical rep. He was basically Santa Claus to the doctors in his territory. It's a really corrupt business imo.

Post Reply