Why are those dudes lying to each other about Madden?

[docellis]

In the Walmart commercial. Why are they both pretending they haven't bought that video game. They are both playing it while talking on the phone to each other, lying about having purchased it.
Why?

[arnie.k]

guys do this all the time. we lie for no apparent reason, and then later find an excuse for why we did it...

now seriously: practicing, so when they admit to buying it, they will be able to kick the other player's butt...

[docellis]

a ha! that does make sense!

[letsgocards89]

That commercial makes me LOL.

Here's the whole bit

http://biggeekdaddy.com/humorpages/Misc/madden2009.html

[TheoSqua]

lol that was pretty funny

[Maclowery]

I giggled throughout. Thanks.